The real lullabies
Client: WaterWipes
Category: Social Media
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Creative direction / Video editing
The brand
Waterwipes is an innovating brand that shares the "real life of parents", a portrait of people living their parenthood with all the fears and doubts that are part of this lifestyle.
The aim is to give support and visibility to this real parents on all their communication channels through contents that are really helpful and insightful.
The project
One of the biggest problem for neoparents is make their babies sleep.
And we found a funny and extremely functional way to do it using social media: a series of videos playing "white noises", the noises that help to relax and calm down babies that can't sleep easily.
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